Building Audience Trust: The Winning Strategy for Successful Speakers
Synergy CEO provides time-honored trust-building strategies to a packed audience of emerging and established speakers, coaches, and entrepreneurs on August 27, 2009. Link to audio replay.
Keys To The Golden Door - 10 Steps to Success For Women and Minorities in Business
Researchers from the Atlanta business consultancy, The Hackett Group, surveyed 50 companies with median revenues of $7 billion and a median procurement spend of $3 billion (Wall Street Journal, August 2006). They found that firms that 'focus heavily on supplier diversity' generate a 133 percent greater return on procurement investments than the typical business. In these economic times, those numbers can not be ignored.
Breakthrough - Double Your Brand Equity in an Uncertain Economy - Part I
In a faltering economy, Brand Trust is the most powerful tool corporations, nonprofit organizations, and even individuals, posses. To establish a trusted brand means more than to present pretty logos and fancy slogans. Your brand foundation should be one that is authentic; built on the integrity of your products and services, and recognized for the passion and value you and your organization bestows upon the world.
How to Build a Strong Brand in a Weak Economy
Let's get the bad news over with: To say that the U.S. economy is facing the most challenging economic time since the Great Depression is not an overstatement. Last week, employers shed almost 600,000 jobs. Today, 11.6 million Americans are out of work. According to the Bureau of Labor Statistics, the unemployment rate has officially risen to 7.6%.
Minority Business of the Year
Synergy International wins Minority Business of the Year from the Northern Ohio Minority Business Council in 2005!