Synergy Marketing Strategy and Research, Inc
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Synergy Marketing Strategy
and Research, Inc
Focus Group Facility &
Corporate Headquarters
3634 West Market Street
Suite 104
Fairlawn, Ohio 44333
Facility Information »
Phone: (216) 431-0008
Toll Free: (866) 544-4007
Fax: (216) 333-1180
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Welcome to Synergy, a leader in Marketing Strategy and Research

"An organization's brand reputation is a sacred trust with its stakeholders. Our job is to help our clients to establish, maintain, and leverage that trust in a way that creates maximum value for their customers, employees, and shareholders."
- Dr. Rachel Y. Talton, CEO of Synergy Marketing Strategy and Research, Inc.

Synergy helps large corporations and institutions earn the trust, loyalty and most of all, passion of their customers and employees. Our goal is to dramatically enhance every brand we engage by leverage the science of passion across every facet of the brand experience.

We focus on three strategic activities: we inform our clients, using rigorous data and insights; we activate strategic insights in a way drives meaningful change; and finally, we inspire our client’s customers, employees and stakeholders to believe in their brand. As a result of these three activities, our clients achieve improved brand equity, productivity and profitability. That leads to long-term, and often exponential, growth.

The industries we serve are focused largely in consumer-facing industries that touch communities and improve lives. These are industries are Banking, Health Care, Retail and CPG, Nonprofit and Government and Education.
Our proprietary methodologies (aptly titled SynOvations) uncover, assess, and report on the distinctive brand attributes that trigger trust within the culture of an organization — and in the marketplace as a whole. Most importantly, our team of Brand Scientists works with your executives, middle managers and front-line staff to transform your organization. Building brand from the inside-out.

Because our core practice areas are rooted in research and insight, clients are empowered to make strategic, data-driven decisions that produce proven ROI — return on investment AND return on insight.

Latest News

September 9, 2013
At Synergy, we've provided enterprise-level strategies since our founding in 2002. This year, we’ve culled the most profit-building, brand-boosting methods from our own work and the work of colleagues in research, marketing, and consulting to design our signature product – the BloomPrint for Brands The BloomPrint takes the most immediately impactful competitive research, industry best practices, benchmarking tools and brand experience strategies of over 250 campaigns and projects and synthesized them into one powerful tool. It’s like Miracle Grow for brands!
May 5, 2013
Recently, I was asked how we think about brand at Synergy. It's a great question, since we believe our market differentiator is being at the intersection of science and passion for great brands. We define brand holistically – we believe it is the PROMISE to customers, employees and stakeholders that every company makes (for good or for ill). In our research, we have found four critical success factors of brands which have leveraged the Currency of Passion (or COP).
April 30, 2013
A great post by Jeannie Walters and our friends at 360Connext, a a Chicago-based consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.Jeannie has it exactly right - enlightened leadership ACROSS THE ORGANIZATION is key to amazing Customer Experience.
April 27, 2013
Could I help companies truly earn the trust and loyalty of their consumers? Of their employees? Of shareholders and stakeholders? I believed then, and I believe now that I could – so I founded Synergy Marketing Strategy & Research, Inc.
April 18, 2013
Chief marketing officers at top companies are using customer insights and passion to build brand equity and increase the strategic value of marketing within their companies, according to new research by Dr. Rachel Talton, an award-winning marketing and branding consultant, researcher, and author in Cleveland.
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